G324 - Analysing A Folk Magazine Advertisement; Mumford & Sons - Sigh No More

This magazine advert was for the most recent Mumford & Sons album - Sigh No More. It appears to target middle class males and females between the ages of 18 and 30 due to the simple yet highly effective design. This broad target audience lead to an attractive and informative design which enabled the band to gain new listeners and therefore, as a result, raised sales figures.

The band name, album name and key information are all displayed in white typography which allows these aspects to be brought to the foreground of the poster due to their contrast with the black background. This indicates the importance of the information and immediately gains
attention from the audience which allows them to easily access this key information. The record label is also included within this information which helps to promote them as well as the artist. This means that people who are familiar with the record label but are unfamiliar with the artist is more likely to buy the album as each record company is most commonly connected with specific genres and styles of music.

The photographs used have been colour corrected to raise brightness and slightly adjust the saturation in order to make the photographs appear to emanate a positive vibe to readers. This reflects the style of the band's music and fits with their folk genre. By including single shots of each of the band members separately, the poster indicates their individual importance to the band whilst the faded overlay of the band photo over the bottom right hand picture indicates that whilst the band perform together, their combined efforts to create music are only as effective as they are due to the combined talent of each individual.

This will help me when it comes to creating my own magazine advertisement as it has enabled me to gain an idea of how colour corrections can be used to enhance photographs and to make them more suitable for their purpose. This is important as it has helped me to understand the way in which a high quality photograph can be manipulated to achieve the desired effect, rather than attempting to take the perfect photograph.