G324 - The Purpose Of A Music Video

Music videos have five main purposes. These are as follows:

1) To promote the artist/band
The music video promotes the artist by allowing for wider distribution of their work.



2) To promote the single/album
The music video promotes a single/album by not only being initially distributed across a wider platform but also by allowing people to share the music more easily through social media websites.


   
3) To create a 'star image'
The music video helps to establish and develop the 'star image' of the artist as it allows them to have creative control over how they feel they could best represent themselves and their music. This tends to result in their video reflecting a similar style.


 
4) To entertain the audience
The music video entertains the audience by enabling them to fully immerse themselves in the narrative of the video and to allow them to take time to really enjoy the music.



5) To give the song 'meaning'
The music videos uses moving images to help develop the narrative of the music. It can also add a narrative to a piece of music which, in itself, does not appear to have one which can help explain what the music is attempting to say.



This will help me when it comes to making my own music video as it will enable me to understand why I am making and what I should be aiming to achieve with the video which I create.