The MTV Video Music Awards, more commonly known as the VMAs, is an award ceremony dedicated to honouring the best music videos created each in year. Founded in 1984, the VMAs have now been appearing on our screens for 31 years. However, it wasn't until 2001 that the awards became coveted by musicians across the world.The VMAs are hosted by a highly regarded musician from the previous year who has been gaining lots of media attention, such as Miley Cyrus who presented this year's awards.
The VMAs are renowned for artists taking the opportunity to create the most obscene routines for during the show and it is common for artists to announce new singles and albums during the show. However, more importantly, the VMAs are split into categories which allow music videos to be judged on specific aspects. The categories, along with the 2015 winners, are as follows;
-Video of the Year - Bad Blood by Taylor Swift and Kendrick Lamar
-Best Female Video - Blank Space by Taylor Swift
-Best Male Video - Uptown Funk by Bruno Mars and Mark Ronson
-Artist to Watch Award - Fetty Wap
-Best Rock Video - Uma Thurman by Fall Out Boy
-Best Choreography - I Won't Let You Down by OK Go
-Best Hip-Hop Video - Anaconda by Nicki Minaj
-Best Direction - Alright by Kendrick Lamar
-Best Video With Social Message - One Man Can Change The World by Kanye West
-Best Visual Effects - Where Are U Now by Justin Bieber and Jack U
-Best Editing - 7/11 by Beyonce
-Best Art Direction - So Many Pros by Snoop Dogg
-Best Cinematography - Never Catch Me by Flying Lotus and Kendrick Lamar
-Best Song of the Summer - She's Kinda Hot by 5 Seconds of Summer
And finally, the prestigious Michael Jackson Video Vanguard Award, also known as the Lifetime Achievement Award which is given to musicians who have made a profound effect on MTV culture. This year, the Video Vanguard Award went to Kanye West, who ended his acceptance with a claim that he was to run for presidency of the USA in 2020.
However, this is arguably not the craziest thing to have happened at the VMA's. In 1989, comic Andrew Dice Clay's appearance to promote his new film landed him a lifetime ban from the MTV network after introducing Cher using nursery rhymes containing vulgar language and references and in 1991, a first fight broke out between two of the performers.
This information has allowed me to understand the importance of music videos and the way in which they can help shape the music industry, which will help me make more informed decisions when it comes to making my own music video. In addition, by knowing which videos gained awards I am able to find common themes within them which I could apply to my own music video.
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