G324 - Analysing A Magazine Advertisement: Stereophonics - "Keep The Village Alive"

This magazine advert for the new Stereophonics album - "Keep the village alive" - was found in NME magazine which allowed it to target the desired audience of middle to working class young adults between the ages of 18 and 30. This enabled the band to attract their wide audience as well as to target new potential listeners.

The band's name and the album name are bold and dark which allows them to stand out from the white background to draw in the attention of readers. The white text at the bottom of the poster stands out against it's own black background to enable for easy reading. This is effective as it allows the reader to easily pick out key information such as the release date.

The minimalist colour scheme of the advertisement mirrors that of the album itself whose cover work is displayed at the bottom right of the poster. This allows readers to know what they are looking out for in stores, whilst the list of available formats within the black banner helps to establish a wide range of distribution methods.

The inclusion of the record label and the band's website gives the audience an opportunity to find out more information about the band and album before purchase whilst the two highlighted tracks help to create a selling point for the album.

The shot of the band which constitutes the majority of the advertisement establishes a connection between artist and audience and allows readers to identify the band. The aesthetic of the shot makes the band appear casual and laid-back, giving the chosen design a personal edge which resonates with the reader and causes the band to come across as down-to-earth and relatable.

This will help me when it comes to creating my own magazine advertisement as it has shown me how a simple design can be extremely effective and highlights the importance of including key information such as the album name and cover art.