Lip syncing is when footage of someone speaking or singing is synchronised with a sound file in order to make it appear that said person is singing/talking. Instrument syncing is very similar to except the sound file is synchronised with footage of a musical instrument being played. This is important to music videos as it adds to the realism of the piece and makes it appear more professional. However, it is extremely difficult to synchronise footage and sound files to perfection. When lip syncing or instrument syncing is done correctly, the music video appears professional and becomes more realistic because the narrative has a better flow and the artist appears more connected with the piece as a whole.
If the lip synchronisation or instrument synchronisation is out of time, the video loses any professionalism it may have already had and the narrative is lost. Not only this, but when the sync is out it also usually means that some of the narrative is out of time too. This can have seriously damaging effects on the video. Further to this, a music video without a narrative relies on the lip sync and instrument sync to establish quality and performance, therefore it becomes crucial for the synchronisation to be correct in order to prevent the video from becoming completely off focus.
This will help me when it comes to making my own music video as it has allowed me to understand the importance of lip syncing and instrument syncing and to see the overall effects it can have on a music video.
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