G324 - The Purpose Of A Magazine Advertisement

Magazine advertisements are used to help spread publicity about the release of a new single/ album from an artist/ band. They are usually found in music magazines which feature music from the same genre, such as finding a magazine advertisement for a new Green Day album in a magazine such as Kerrang! This is in an attempt to target an audience that is likely to either already know the band or to be interested in their style of music.

Magazine advertisements tend to showcase the cover art of the CD that it is promoting in order to make the connection easy for the audience to make. It will also include the name of both the artist/band and the album. This is so that the audience will know whose music it is promoting and what it is called in order for them to get hold of it. The release date of the album will also be on the advert so as to create excitement for the audience.

It is often seen on magazine adverts that the record label, artist website and social media links will also be on the advertisement. This is so that the audience can find out more information about the album and the artist if they so desire.

Finally, some magazine advertisements will include ratings from music magazines or other musicians. This is because a high rating from a commendable source is able to capture the attention of the audience and therefore make them more likely to buy it.

This research will help me when it comes to making my own magazine advert as it will has shown me what I will need to include in order to make it both suitable and enticing.