This magazine advert for The Verve's album - Love Is
Noise -appears to target existing fans of the band due to it's
simplistic design and the absence of the artists. This creates an air of
mystery which is unlikely to appeal to many people who have not already heard
of The Verve. Due to this, the target audience of the advert appears
to be males between the ages of 20 and 40. This prevents the
band from attract newer audiences as the images used are
not vibrant enough to intrigue new potential listeners.
The band name and album name are bold and dark which
allows them to stand out from the pale background to draw in the attention
of readers. The white text at the bottom of the poster appears to blend in
slightly with the background, indicating that the information displayed there
is of less importance to the band than the title etc. This could be because the
band are aware that anybody who would like their album would happily research
about it elsewhere or it could simply be due to poor design work. This prevents
the reader from being able to pick out key information such as the release date
and the formats the album will be available on.
The naturalistic yet dark colour scheme of the advertisement
mirrors exactly the front cover of the album, creating a clear
and definitive link between the two. This will allow the audience to
easily recognise the album in stores and therefore makes it an extremely
successful advertisement.
The inclusion of the record label and the band's website
gives the audience an opportunity to find out more information about the band
and album before purchase whilst the breakdown of the two parts to the vinyl
release helps to allow the audience to establish which format they would rather
buy the album in.
The image of the clouds can both symbolise the "noise" aspect of
the album's title or be juxtaposed with it which is an interesting effect. For
example, it could be seen the images of the clouds are used to connote serenity
and calm which would be juxtaposed with the idea of noise. However, it could
also be seen, due to the colours used, that the clouds are storm clouds and are
therefore creating this "noise". The aesthetic of the shot is,
overall, very calming and insinuates that the album and music itself will
reflect this. This is misleading as The Verve are a rock band and therefore
there music will not match this serene tone.
This will help me when it comes to creating my own magazine advertisement as
it has shown me how a minimalistic design is more likely to entice current
fans whilst a more exotic advertisement will intrigue new listeners. In
addition, it has helped to highlight the importance of ensuring that the
magazine advertisement correctly reflects the genre of music as well as the
artist's style.
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