G324 - Music Video Target Audiences

The key factor when it comes to creating a music video in terms of audience is that anybody can be the audience for them. Granted, each music video will be targeted towards a certain demographic, however due to being used as a promotional device for both artist/band and the music, the video is indefinitely going to be viewed by people who are not a part of that demographic due to media outlets such as YouTube and television shows such as MTV.

Each artist will have a particular demographic in mind for their videos and therefore cater them to suit the audience they have in mind. This includes the methods which artists use to cause the audience to view them as appealing. The most common representations to aid with this are the following:

-Attractive e.g. Taylor Swift - Blank Space

-Empathetic e.g. Ed Sheeran - Thinking Out Loud

-Narrative e.g. Eminem ft Rihanna - Love The Way You Lie

-Abstract e.g. Sumo Cyco - Cry Murder















However, this is not the only way that audiences can be targeted. The genre of music being released will also play a big part in the audience likely to view the video. For example, Hip Hop and Pop music is most likely to attract children and teenagers between the ages of 5 and 21, whereas Country and Western music targets much older age groups. The music video will have to reflect the genre of music so as to not mislead the audience.

This information will help me when it comes to making my own music video as it has allowed me to understand the methods which I could choose to use to target a specific audience.